Little Kibbe - Branding
Challenge:
Develop a distinctive identity for Little Kibbe, a food truck concept putting a Lebanese twist on the classic bun.
Kibbe, a traditional blend of bulgur wheat, spices and minced meat, traditionally prepared by grinding the ingredients together using a mortar and pestle. The challenge was to translate this heritage into a fresh, contemporary street food concept.
Outcome:
A bespoke mortar and pestle mascot brings the traditional craft of kibbe to life through a fresh, irreverent visual language. A restrained palette, giving the brand a bold, contemporary street food aesthetic, balancing Lebanese heritage with a playful, modern attitude.
