Story Dogs - Brand development

Challenge

Rebrand Story Dogs to reflect a nurturing, engaging, and non-judgmental environment that supports literacy for elementary students.

Approach

Developed a friendly visual identity centred on “OG,” an illustrated dog, with a warm, approachable style aligned with the brand’s tone and mission.

Outcome

A distinctive, inviting brand that resonates with children, teachers, and parents while reinforcing Story Dogs’ supportive and confidence-building approach.