Building a Brand Identity for the Australian Lebanese Business Council (ALBC)

The Australian Lebanese Business Council (ALBC) required a visual identity that reflected its role in strengthening commercial relationships between Australia and Lebanon.

Beginning with collaborative discovery and brand strategy, the project evolved into two fully realised identity concepts, each grounded in symbolism, heritage, and purpose.

The selected direction was developed into a complete visual identity system supported by brand assets and guidelines, providing the organisation with a cohesive foundation for future growth.