Reimagining Nuttelex: Packaging Designed to Stand Out on Shelf

This self-initiated project explores how strategic packaging design can strengthen brand recognition while celebrating an existing brand's heritage.

Starting with an audit of the current range, I developed a cohesive packaging system that improves shelf presence, creates a clearer visual hierarchy, and builds a more recognisable brand architecture.

Inspired by Nuttelex's plant-based heritage, the redesign combines custom illustration with a modern identity to create a packaging range that feels more appetising, contemporary, and consistent.