Tegel Take Outs: A Packaging System Built for the Modern Freezer Aisle

Rather than reinventing the brand, the focus was on evolving it through a more structured packaging system that improves clarity, consistency and impact at shelf.

Using Adobe Firefly to generate custom food photography allowed complete control over the composition, while Adobe Illustrator was used to build a clean visual hierarchy centred around a simplified directional graphic, bold product imagery and a more purposeful information layout.

The result is a packaging system that feels modern, recognisable and designed to help shoppers navigate the range with confidence.