Tegel Take Outs: Packaging Reimagined

Frozen food is one of the most competitive categories in the supermarket, with shoppers making quick decisions in front of crowded freezer aisles.

This concept explores how stronger storytelling and bold visual personality can transform a familiar product into something impossible to ignore.

Inspired by streetwear, outlaw culture and collectible branding, I reimagined Tegel Take Outs as ‘Wanted for Flavour’, creating an unapologetic packaging system led by a charismatic outlaw rooster and a high-impact graphic style designed to stop shoppers in their tracks.