Story Dogs Rebrand: Designing Confidence Through Reading

This project explores a speculative rebrand for Story Dogs, an Australian charity that helps children build confidence by reading aloud to therapy dogs in a safe, supportive environment.

The work moves beyond literacy as a concept and focuses instead on the emotional barrier of fear, shaping a brand system designed to feel warm, reassuring and human.

From strategy and positioning through to identity design, digital experience and physical applications, the project demonstrates how a clear insight can evolve into a cohesive visual language across every touchpoint.