Cadbury Cherry Ripe Minis

Challenge

Launch Cherry Ripe’s new bitesize “Minis” pouch in the Australian market, ensuring it feels like a natural extension of the iconic brand.

Approach

Created custom “Minis” typography inspired by Cherry Ripe’s weighted elements and rounded, playful curves, integrating it seamlessly with the updated brand type.

Outcome

Delivered a cohesive, on-brand pouch design that preserved Cherry Ripe’s signature look while clearly communicating the new Minis product.