Cadbury Cherry Ripe Minis - Packaging design
Challenge:
Launch Cherry Ripe’s new “Minis” pouch as a natural extension of the iconic brand while maintaining strong shelf recognition and clarity.
Outcome:
Custom “Minis” typography inspired by Cherry Ripe’s signature forms and integrated it into the existing brand system. The result was a cohesive pouch design that preserved brand recognition while clearly introducing the new format.
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Developd at Brand Society for Cadbury.