GMHBA -
Brand uplift
Challenge:
Evolve GMHBA’s brand to better reflect its position as a modern, member-focused health insurer, balancing trust and heritage with a more human, contemporary identity in a highly commoditised category.
Outcome:
A “real people” positioning through brand strategy and audit, translated into a full identity system spanning design, typography, colour, tone of voice, and guidelines. The result was a cohesive, future-ready brand rolled out across all touchpoints.
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Developed at Dave Clark for GMHBA.