Merchantwise - Brand refresh

Challenge

Evolve Merchantwise’s brand identity to better reflect its position as a global leader in brand licensing, creating a modern and scalable system capable of supporting future growth.

Approach

Redesigned the logo device and established a colour-coded system for categories, delivering a cohesive, flexible brand identity and detailed guidelines that support growth and brand consistency across all touchpoints.

Outcome

The refreshed identity provides a modern, scalable brand system that supports Merchantwise’s continued growth while reinforcing its leadership in the licensing industry.