Merchantwise Group -
Brand refresh
Challenge:
Evolve Merchantwise’s brand identity to reflect its position as a global leader in brand licensing and create a modern, scalable system to support future growth.
Outcome:
Redesigned the logo device and introduced a colour-coded category system, establishing a flexible identity and clear guidelines across touchpoints. The refreshed system reinforces Merchantwise’s leadership and supports ongoing expansion.
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Developed at Three Scoops for Merchantwise Group.