Arnott’s Tim Tam Double Coat

Challenge

Create a premium 6-biscuit Tim Tam product that conveys indulgence and elevates the range’s luxury appeal.

Approach

Designed a captivating packaging design system with a night-sky-inspired theme, combining black mystery, gold dust, and floating biscuits and ingredients to evoke a magical, sensory experience of exploding flavours across the range.

Outcome

Although the project was shelved due to COVID, the client praised the execution as exceptional, noting the premium quality and imaginative design approach.