Arnott’s Tim Tam Double Coat - Packaging
Challenge:
Create a premium 6-biscuit Tim Tam product that elevates indulgence and enhances the brand’s luxury appeal within the existing range architecture.
Outcome:
A night-sky-inspired packaging system featuring black tones, gold accents, and floating ingredients to evoke a rich, sensory experience. Although shelved due to COVID, the work was praised for its exceptional, premium execution.
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Developed at The Edison Agency for Arnott’s Tim Tam.